Code of Ethics


We are committed to maintaining the highest degree of integrity in all our dealings with potential, current and past Sponsors, team members/inspired hearts, both in terms of normal commercial confidentiality, and the protection of all personal information received in the course of obtaining sponsorships and recruiting team members for the Inspired By Hearts TV Show. We extend the same standards to all our supporters, fans and followers.


We always conduct our own services honestly and honorably, and expect our sponsors and team members to do the same. Our advice, strategic assistance and the methods imparted through our show, take proper account of ethical considerations, together with the protection and enhancement of the moral position of our sponsors and team members.

Duty of care

Our actions and advice will always conform to relevant law, and we believe that all businesses should avoid causing any adverse effect on the human rights of people in the organizations we deal with, the local and wider environments, and the well-being of society at large.

Conflict of interest

Due to the sensitive nature of our TV Show, we will not provide a service to a direct competitor of a sponsor, and we generally try to avoid any dealings with competitor companies even after the cessation of services to a sponsor.


Our contract will usually be in the form of a detailed proposal, including aims, activities, costs, timescales and deliverables. The quality of our service and the value of our support provide the only true basis for continuity. We always try to meet our sponsors contractual requirements,


Our fees are always competitive for what we provide, which is high quality, tailored, specialized service. As such we do not generally offer arbitrary discounts; generally, a reduction in price is only enabled by reducing the level or extent of services to be delivered. That said, we always try to propose solutions which accommodate our clients' available budgets and timescales. Wherever possible we agree our fees and basis of charges clearly in advance, so that we and our sponsors can plan reliably for what lies ahead, and how it is to be achieved and financially justified.


We aim to be as flexible as possible in the way that our services our charged. Some sponsors prefer fixed sponsorships; others are happier with monthly sponsorships, and we try to fit in with what will be best for the sponsor. We make no attempt to charge interest on late payments, so we expect payments to be made when agreed.

Intellectual property and moral rights

We retain the moral rights in, and ownership of, all intellectual property that we create unless agreed otherwise in advance with our sponsors/team members. In return we respect the moral and intellectual copyright vested in our clients' intellectual property.

Quality assurance

We maintain the quality of what we do through constant ongoing review with our sponsors, of all aims, activities, outcomes and the cost-effectiveness of every activity. We encourage regular review meetings and provide regular progress reports. Further details are available on request.

Professional conduct

We conduct all of our activities professionally and with integrity. We take great care to be completely objective in our judgement and any recommendations that we give, so that issues are never influenced by anything other than the best and proper interests of our sponsors.

Equality and discrimination

We always strive to be fair and objective in our advice and actions, and we are never influenced in our decisions, actions or recommendations by issues of gender, race, creed, color, age or personal disability.